Heidi McDonnell

Heidi McDonnell has a strong background in product marketing management. Heidi started their career at Target as a Brand Category Marketing Grocery Consultant, where they managed merchant relationships and supported cross-divisional merchants with marketing strategies. Heidi then moved on to American Medical Systems, working as a Marketing Communications Specialist and later as a Marketing Communications Manager, where they successfully navigated a complex approval process and created innovative educational and promotional materials. Heidi continued their career at Boston Scientific as a Marketing Communications Manager, developing powerful multimedia content and programs that increased market share.

Heidi McDonnell then transitioned into the technology industry, joining Trimble Transportation as a Marketing Communications Manager and later as a Product Marketing Manager. In these roles, they built integrated marketing plans, launched new products, and developed strategies to drive measurable business results. Heidi also worked at Omnitracs as a Product Marketing Manager, responsible for the positioning, messaging, and sales enablement of video-based safety, compliance, and 3rd party product portfolios. Most recently, they worked at Truckstop.com as a Product Marketing Manager, owning the go-to-market strategy and gathering competitive intelligence to evolve product offerings. Currently, Heidi is working at RouteSmart Technologies as a Product Marketing Manager.

Heidi McDonnell has a Bachelor of Arts degree in Marketing Management & Business Communications from the University of St. Thomas - Opus College of Business. Heidi also has a Master of Business Administration degree in Marketing from the same institution. Additionally, Heidi McDonnell holds a Level III Pragmatic Marketing Certification from Pragmatic Institute, which they obtained in 2017. Heidi also has certifications in Google Ads Search and Google Analytics, which they obtained in September 2021 and June 2021, respectively.