Phil Klassen

Phil Klassen currently serves as the Chief Executive Officer of Crestmont Group, which collaborates with innovative entrepreneurs to transform the tourism sector. As a Partner and Co-Founder of Rove, Klassen is at the forefront of travel and tourism business intelligence, providing solutions that support sustainable tourism growth. Involvement with Tourism Calgary as a Board Member on the Marketing & Stakeholder Relations Committee allows Klassen to influence marketing strategies and stakeholder engagement. Previously, as a Board Member of the CMO Council - Digital Marketing Performance Institute, Klassen provided insights into global digital marketing practices alongside executives from major corporations. Prior leadership roles include Vice President of Global Marketing at Travel Alberta, Chief Executive Officer at Canterris, and President of Twist Marketing. Educational background includes advanced studies in business administration and marketing from prominent institutions, along with a Bachelor of Science in Neuroscience.