Elsa James

Elsa James is a Senior Brand Marketing Specialist at Rovio Entertainment Corporation, with a tenure beginning in April 2016. In this role, Elsa has successfully defined and executed complex brand initiatives, including a 2023 Pride campaign that achieved 25 million impressions and 2 million engagements. Responsibilities also include managing content for social media platforms with an audience of 25 million, resulting in 637 million impressions and 10 million engagements in 2023. Previous roles at Rovio include Brand Marketing Specialist, where Elsa developed the company's initial strategy for social media and influencer activities, and Social Media Specialist, collaborating with Sony Picture Entertainment Inc. for the Angry Birds Movie 2. Earlier career stages as Community Specialist focused on rapidly growing social media pages, and as Marketing Trainee involved online moderation and graphic design. Elsa holds a Bachelor's degree in Business, Management, Marketing, and Related Support Services from Estonian Business School and has prior educational experience at the University of Turku.