Ruiyi Li

Ruiyi (Linda) Li currently serves as a BizOps professional at Rox since June 2025. Previously, Ruiyi worked in business operations at Kikoff, where notable achievements included successfully launching a new personal lending product in Canada, exceeding growth targets, and significantly reducing costs. Before Kikoff, Ruiyi held the position of Senior Business Analyst at McKinsey & Company, focusing on digital strategy and technology implementation for Fortune 500 clients. Key projects involved improving a major bank's loan operations through AI technology and developing performance evaluation models for sales teams in the B2B tech sector. Ruiyi's early experience includes a role as a Business Research Associate at Harvard Business School, contributing valuable insights into education challenges in India and localization strategies for media companies. Educational background includes a degree from Harvard University and a summer study abroad program at Università Ca'​ Foscari Venezia.