The global ad market is a complex system. With communication between publisher and advertisers full of middlemen and turnovers, vital information about supply and demand rarely reaches publishers. Without the right information, publishers aren’t making informed decisions—decisions like what their inventory should cost, what ad exchanges to partnerwith, and what content to generate—decisions that lose revenue. Roxot stops lost revenue by providing publishers with the technology they need to protect their position on the global ad market and to make informed decisions. Our machine-learning algorithm analyzes incoming data about visitors, content, bids, ad placements, and networks/exchanges. It adapts to and understands what’s hot in the market, providing actionable insights into what’s getting the most revenue and automatically pricing each impression with dynamic price floors. Roxot removes the guess work and literally raises your bottom line.We’re a header bidding solution and an official partner of prebid.js, one of the most popular header bidding frameworks.

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