Joanna Harrison McIm

Joanna Harrison MCIM is an experienced marketing professional currently serving as the Commercial Marketing Manager at the Royal Armouries Museum since May 2016, where the focus is on supporting commercial growth across multiple sites and online platforms. Prior to this role, Joanna worked at Johnston Press from June 1999 to March 2015, holding various positions including Commercial Marketing Executive, where efforts were made to reshape B2B marketing towards lead generation for SMEs, and as Yorkshire Marketing & Sales Support Coordinator, providing essential marketing support to sales teams. Joanna's early career included roles such as Key Accounts Field Sales Executive and Marketing Information Executive, contributing to marketing initiatives and sales support across the publishing sector. Educational credentials include a Bachelor of Arts (BA) hons in Combined Studies from the University of Bradford and a HNC in Arts Management from Fife College.