Ayesha Masud

Ayesha Masud is an accomplished marketing professional with extensive experience in the financial services and marketing sectors. Currently serving as a Marketing Manager for Business Financial Services and Strategic Partnerships at RBC since February 2017, Ayesha drives card acquisition for premium cobranded travel rewards credit cards through integrated marketing strategies. Previous roles include Engagement and Retention Manager for memberships at the American Marketing Association and Marketing and Brand Manager at Avis Budget Group, where Ayesha managed brand strategies and national campaigns in Canada. Early career experience includes various marketing roles across multiple organizations, including a focus on multicultural marketing and communications. Ayesha holds a Bachelor of Commerce in Marketing from Carleton University.