Colin Shaw

Colin Shaw is a seasoned marketing professional with extensive experience in strategic marketing, brand activation, and sponsorship management across various industries. Currently serving as a Senior Marketing Manager at RBC since May 2018, Colin has spearheaded initiatives in the Personal & Commercial Banking division, including the launch of a dental segment within RBC Healthcare and the management of a high-net-worth leads program. Previous roles include a managerial position at LoyaltyOne overseeing sponsorships for the AIR MILES Reward Program, and a project management role at Manulife focusing on sponsorship marketing. Colin's background also encompasses corporate partnership management for North by Northeast Conferences, as well as leadership in the music business as Managing Director of Backrow Records. Educational credentials include a BA in Honours Psychology from Western University and an Advanced Diploma in Music Business Management from Durham College.