Larry Jacobs

Larry Jacobs is a seasoned marketing executive with extensive experience in the banking and financial services sector. Currently serving as VP Marketing at RBC since October 2011, Larry Jacobs has held various leadership roles focusing on credit cards, insurance, and commercial banking, along with responsibilities in marketing for secured and unsecured lending, automotive finance, and everyday banking. Prior experience includes key positions at Macquarie Group, Bell Canada, and TELUS, showcasing a strong background in sales and marketing strategy. Larry Jacobs holds dual MBA degrees in Strategy and Marketing from The University of British Columbia and Melbourne Business School, complemented by a Bachelor of Commerce in Marketing and International Business from McGill University.