Rory MacHin

Rory Machin is a seasoned marketing professional with extensive experience in digital marketing and strategy. Currently serving as Senior Manager, Digital Marketing & Sales in Business Financial Services at RBC since October 2019, Rory leads a team focused on driving acquisition and customer engagement for RBC's small business products. Previous roles include Director of Member Marketing and Communications at the Ontario Medical Association, where Rory developed and implemented an organization-wide digital strategy, and Online Planning & Strategy Manager at BMO Financial Group, where Rory launched the BMO Premium Travel credit card. Rory's career is marked by significant achievements, including improving online media campaign performance and successfully managing various marketing strategies across multiple industries. Rory holds a Master's Certificate in Marketing Communications Leadership from Schulich ExecEd and a Bachelor of Science in Biology from the University of Toronto Scarborough.