Shannon Cole

Vice President, Brand Marketing at Royal Bank of Canada

Shannon Cole has extensive experience in brand marketing and sports partnerships, currently serving as Vice President of Brand Marketing at RBC since August 2016, overseeing strategy and integration for key sponsorship initiatives including the Olympics, Golf, Arts, and RBC Race for the Kids. Prior to RBC, Shannon Cole held various roles at Maple Leaf Sports & Entertainment from October 2005 to August 2016, progressing from Account Service Coordinator to Director of Global Partnerships, where responsibilities included managing relationships with multiple sports properties and partners. Earlier experience includes a role as Sales Development Manager for the sports sector at the Lincoln Convention & Visitors Bureau. Shannon Cole holds a Bachelor of Journalism in Advertising from the University of Nebraska-Lincoln and a Master of Science in Sport Management from Montana State University Billings.

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Timeline

  • Vice President, Brand Marketing

    February, 2022 - present

  • Senior Director, Brand Marketing

    June, 2017

  • Director, Brand Marketing

    August, 2016