Karima Arhab

Karima Arhab is an experienced marketing and business intelligence professional with a robust background in strategic commercial planning. Currently serving as the Senior Director of Marketing & Business Intelligence at the Royal Canadian Mint since May 2017, Karima oversees various aspects including marketing strategy, product management, customer lifecycle management, and digital transformation. Previously, Karima held several significant roles at Rogers Communications, such as Director of Commercial Strategy and Director of the Loyalty Program, where responsibilities included managing substantial customer investments, leading team performance, and developing successful loyalty initiatives. Earlier in the career, experience was gained as a Business Manager at Fido Solutions and a Computer Engineer at France Telecom R&D, complemented by a degree in Computer Science and Telecommunications Engineering from Polytechnique Montréal.