Tracey Crane-Laham

Tracey Crane-Laham is a seasoned marketing professional with extensive experience in strategic planning and customer insights. Currently serving as Senior Manager of Commercial Insights & Strategic Planning at the Royal Canadian Mint since August 2009, Tracey has held various managerial roles, including Senior Manager of Channel Optimization & Customer Experience and e-Commerce Sales Manager. Prior experience includes positions at Corel Corporation as eMarketing Campaign Manager and Online Marketing Analyst, and at Indigo Books & Music Inc as Loyalty Marketing Manager. Tracey began a career at Canadian Tire Financial Services as a Database Marketing Analyst. Academic qualifications include an MBA in Marketing Informatics from Dalhousie University and a Bachelor of Commerce in Marketing from Saint Mary's University.