Akanksha Mathur is an accomplished marketing and communications professional with extensive experience in the apparel industry, currently serving as Global Apparel Brand and Marketing Lead at Royal Enfield since July 2016. Previously, Akanksha held positions in PR and marketing at Impresario Entertainment & Hospitality Pvt Ltd and senior management roles at Hill+Knowlton Strategies. Early career experiences include roles at The Times of India and Ogilvy & Mather, where significant research was conducted on the evolution of content in Indian advertising. Akanksha's educational background includes a PGD in Advertising and PR from the Indian Institute of Mass Communication and an MBA in Marketing from Sikkim Manipal Institute of Technology, with ongoing studies at MICA.