Ritika Bhardwaj

Ritika Bhardwaj is an accomplished marketing professional with extensive experience in digital strategy and brand management. Currently serving as Deputy Manager - Digital Strategy at Royal Enfield since October 2021, Ritika has successfully led go-to-market strategies for multiple new motorcycle brands and managed significant budget allocations to enhance brand awareness and customer retention. Prior experience includes roles at Leo Burnett, where Ritika contributed to the #SayItWithOreo campaign, and at Aditya Birla Fashion and Retail, where strategic market entry initiatives were developed. Earlier career steps involved operations management at Anahad Foundation and market research analyst positions at visualAI and Rhine Solar Ltd., complemented by an MBA in Strategic Marketing from MICA and a Bachelor's degree in Computer Science from Miranda House.