Claudia Balkhoven

Claudia Balkhoven has extensive experience in marketing and communications, currently serving as a Senior Business Partner at Royal FloraHolland since December 2017, responsible for corporate strategy and reputation management. Claudia's prior roles include GO2Market Manager and (Sr.) Propositie & Customer Experience Researcher, where strategic insights into customer journeys and market developments were a focus. Additional experience includes positions at InnoviQ, Stipter, Robeco, and Spirit Interactieve Diensten, significantly contributing to marketing strategies and digital transformation in various sectors. Claudia holds a Master of Arts in Management & Innovation, along with several other relevant qualifications in marketing and customer experience.