Dirk van Vuurde

Dirk van Vuurde has been serving as a Consultant for Chrysanthemum and Alstroemeria at Royal FloraHolland since August 2014, ensuring that supply aligns with customer demand. Responsibilities include advising suppliers, analyzing global production, and developing multi-year commercial plans. Dirk has held various roles at Royal FloraHolland, including Product Manager and Coordinator, focusing on market alignment and supporting growers in achieving optimal sales positions. Prior experience includes positions at FloraHolland, where Dirk facilitated the best marketplace conditions for growers, and at J. Heemskerk Flower Export, where market analysis and sales management were key tasks. Dirk holds an HBO degree in Agribusiness and has completed multiple horticultural qualifications.