Valeska Lacayo

Royal Flowers is a dynamic company with an impeccable reputation for supplying the fresh cut flower markets globally. Established in 1992, the Royal Flowers brand is recognized worldwide as an industry leader thanks to its unique product portfolio grown on its own estate, professional customer service and efficient logistics operations. The Royal Flowers brand is a true international icon synonymous for superb quality in the fresh cut flower industry. The company is recognized as a large-scale boutique operation. The key to its success is its vertical integration, which differentiates it from the competition. It owns over 120 hectares (296 acres) under greenhouses, all at high elevations on the Equatorial Andes in Ecuador. The unique location of its farms is of great advantage, enabling the company to grow the highest quality roses, hydrangeas, delphiniums, and other flowers year-round, the combination of the company’s in-house nursery and tissue culture lab, as well as its close relationships with fresh cut flower breeders, collectively represent an important strategic advantage, allowing Royal Flowers to aggressively change its inventory of products by reacting quickly to market and fashion trends. Royal Flowers has distribution hubs in Miami, USA, serving the entire North American, in Aalsmeer, The Netherlands, for the European markets. Royal Flowers also ships FOB Ecuador as the company’s client list encompasses over 60 countries worldwide. Royal Flowers has its own freight forwarding sister company, Fresh Link Cargo, which seamlessly provides all areas of logistics coordination globally.