Royal Swinkels Family Brewers
Rik von den Hoff is a seasoned marketing professional with extensive experience in brand management and business development. Currently serving as Sr Brand Marketeer for Royal Swinkels, Rik oversees brands such as Swinckels and Bavaria 0.0% since April 2022. Prior roles include Business Development Director and Media Director at ZIGT Mediabureau, where responsibilities encompassed strategic marketing communications and client relationship management. Rik has also held various positions in media planning and account management at Adfactor, worked as Owner of SCRUM Projects developing sports-related initiatives, and gained early experience in sales and consultancy roles across different organizations. Rik holds a Bachelor of Business Administration in Leisure Management and has pursued further education in consumer marketing and corporate communication.
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Royal Swinkels Family Brewers
Beer is enjoyment, it brings people together. That’s why we offer the right beer for every occasion, each with its own taste and character. Brewed with love in one of our breweries, throughout the world. This requires craftsmanship and freedom to follow your intuition. Intuition about how good beer should taste and how you brew it. Brewing beer has been in our genes for 300 years. You make success together. Our breweries each have their own history and character, but we are one. One in our passion for beer, one in our desire to bring it to the world. It starts with a good sense of quality, and we always look to see if we can further improve on it. Based on the intention to mean something to the other and to enter into a long-term relationship, we are curious about what our consumers and customers want and to share our thoughts. We are Swinkels Family Brewers, a 100% independent family brewer and proud of it. Thanks to three centuries of craftsmanship and a healthy entrepreneurial spirit, we have come to where we are today. With a deep respect for people and for our environment. Because in this respect too, we like to be ground-breaking. This is how we continue to pass a more beautiful Swinkels Family Brewers on to the next generation.