Royal Unibrew produces, markets, sells and distributes quality beverages. We focus on branded products within beer, malt and soft drinks, including soda water, mineral water and fruit juices as well as cider and long drinks (RTD).
 
Royal Unibrew is as a leading regional player in a number of markets in Western and Eastern Europe and in the international malt drinks markets.
 
Our main markets comprise primarily Denmark, Finland, Italy and Germany as well as Latvia, Lithuania and Estonia. The international malt drinks markets comprise a number of established markets in the Caribbean and major cities in Europe and North America as well as emerging markets in Africa, Central America and South America.
 
In 2017, the Company posted revenue of DKK 6,384 million. The Group, which is domiciled in Faxe, Denmark, has a total of around 2,300 employees worldwide. Royal Unibrew is listed on NASDAQ OMX and has approx 15,000 registered shareholders.

Royal Unibrew

Lars Jensen

Stephen Gray

Lars Vestergaard

Mikkel Madvig

The Marketing Team at Royal Unibrew is responsible for the promotion and strategic positioning of the company’s extensive beverage portfolio, which includes beer, malt drinks, soft drinks, cider, and ready-to-drink cocktails. They develop and implement marketing strategies tailored to different markets such as Western and Eastern Europe, the Caribbean, North America, and emerging markets in Africa and Central America. This team handles brand management, trade marketing, e-commerce, and sales development to drive brand awareness and sales growth across all regions where Royal Unibrew operates.

Marketing Team

The Sales and Business Development team at Royal Unibrew is responsible for driving revenue growth and expanding market presence across key regions. Their tasks include managing relationships with key accounts, developing new business opportunities, and executing sales strategies to enhance product distribution in both established and emerging markets. This team focuses on various sales channels, including retail, on-trade, and event-based sales, to ensure the company's branded beverages reach a broad audience and meet revenue targets.

Sales and Business Development

The Finance Team at Royal Unibrew is responsible for managing and optimizing the company's financial performance. This includes tasks such as financial planning and analysis, budgeting, forecasting, treasury management, financial reporting, and ensuring compliance with financial regulations. The team collaborates closely with various departments to support strategic decision-making and maintain the financial health of the company across its diverse markets.

Finance Team

The Leadership Team at Royal Unibrew is responsible for steering the company's strategic direction, overseeing overall operations, and ensuring the alignment of departmental goals with corporate objectives. The team, consisting of the CEO, Managing Director for UK, Ireland, Benelux & Spain, Chief People Officer, Chief Financial Officer, and Country CFO for the Baltic region, collaborates to drive growth, manage risks, and enhance shareholder value across various regional markets.

Leadership Team

The Procurement team at Royal Unibrew is responsible for sourcing and acquiring the raw materials, ingredients, and services needed to produce and distribute the company's high-quality beverages. This team ensures the timely and cost-effective procurement of goods while maintaining strong supplier relationships and adhering to quality and regulatory standards across various markets.

Royal Unibrew

Org chart

Teams

Marketing Team

Sales and Business Development

Finance Team

Leadership Team

Procurement

Offices

Royal Unibrew

Org chart

Teams

Marketing Team

Sales and Business Development

Finance Team

Leadership Team

Procurement

Offices

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