Kasper Andreasen

Kasper Andreasen has a diverse work experience in the field of market research and insights. Kasper has worked at various companies throughout their career, starting with Gad's Research & Reflexions as a Senior Qualitative Research Consultant from an unknown start date to 2008. Kasper then joined The Nielsen Company in 2008 as a Senior Client Executive, where they worked on key accounts and was responsible for ongoing analysis, consulting, and insights for clients such as Pepsico, Royal Unibrew, Pernod Ricard, Mondelez, Tetra Pak, Orkla Foods, Toms, and Haribo. Kasper also had overall project responsibility for a wide range of consumer and shopper insight studies. In 2014, they joined Royal Unibrew as an Analytics & Insights Manager and held various roles within the company, including Head of Insights & Category and Head of Strategic Insights. Currently, they serve as the Director of Net Revenue Management & Strategic Insights at Royal Unibrew, a position they have held since December 2023.

Kasper Andreasen attended the University of Copenhagen from 1992 to 2001, where they studied Media Studies. In 1996 to 1997, they also attended Boston College, focusing on Media and Sociology within their Media Studies degree.