RSG Media is a custom development house that built specialized enterprise software for media companies. Their deep industry expertise and dedication to quality soon attracted the attention of some of the biggest brands in the business. In 2001, RSG expanded a solution developed for NBC to create RightsLogic, a media business rights managementsystem. Today, RightsLogic is the industry’s gold standard for rights management across content owners and distributors, gaming companies, IP licensors, and sports leagues. In 2007, RSG released its AdVant yield optimization suite that allows media companies to maximize revenues while minimizing risk. Planit, which optimizes the advertising planning process, debuted the following year. RSG products are available on-premise and as software-as-a-service (SaaS) hosted services. The company also continues to offer both strategic and tactical consulting services.

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RSG Media

Mukesh Sehgal

Puneet Banga (Pmp

Ritu Mathur

Garima Gaur

Anurag Jain

Arti Bhasin

Ram Arcot

Pavani Kantamaneni

Tanvi K.

Alice Bernier

Sergey Prischepov

The Business Analysis Team at RSG Media is responsible for identifying and analyzing business requirements, developing detailed product specifications, and ensuring the optimal implementation of the company's enterprise software solutions like RightsLogic and AdVant. The team works closely with stakeholders to translate business needs into technical requirements, providing strategic insights and supporting the development process to enhance product functionality and improve revenue optimization for media companies.

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