RSG Media is a custom development house that built specialized enterprise software for media companies. Their deep industry expertise and dedication to quality soon attracted the attention of some of the biggest brands in the business. In 2001, RSG expanded a solution developed for NBC to create RightsLogic, a media business rights managementsystem. Today, RightsLogic is the industry’s gold standard for rights management across content owners and distributors, gaming companies, IP licensors, and sports leagues. In 2007, RSG released its AdVant yield optimization suite that allows media companies to maximize revenues while minimizing risk. Planit, which optimizes the advertising planning process, debuted the following year. RSG products are available on-premise and as software-as-a-service (SaaS) hosted services. The company also continues to offer both strategic and tactical consulting services.

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Information Technology

RSG Media

Mukesh Sehgal

Michael Fitzsimmons

Ranjeet Sandhu

Puneet Banga (Pmp

Ritu Mathur

Garima Gaur

Anurag Jain

Arti Bhasin

Ram Arcot

Pavani Kantamaneni

Sergey Prischepov

The Product & Engineering team at RSG Media is responsible for the development, implementation, and maintenance of the company’s enterprise software solutions. This team ensures the seamless operation of products such as RightsLogic and AdVant by overseeing both the technical infrastructure and the strategic product management. They also work on optimizing the advertising planning process through Planit and provide ongoing support for RSG’s SaaS offerings, while continuously improving the quality and performance of their solutions to meet the specific needs of media companies.

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