Ben Boothroyd is an experienced CRM professional currently serving as Head of CRM at RS since January 2023. Prior experience includes leading global CRM strategy and team development at Rapha from June 2017 to November 2022, where significant achievements include driving a 240% ROI through a Customer Experience Platform and contributing to 25% of online revenue via email, SMS, and app notifications. Boothroyd's earlier roles included CRM Manager at Sainsbury's, where a unified customer communication platform was developed, and Account Manager at Atomic London, delivering marketing campaigns for notable clients. Educational credentials include a Master of Science in Marketing from the University of Southampton and a Bachelor of Arts in Business Administration from the Berlin School of Economics and Law.
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