RSM Design
Aaron Ferber is a seasoned design professional with extensive experience in architectural graphics, environmental communications, and graphic design. Currently serving as a Senior Associate at RSM Design since October 2016, Aaron focuses on design, project management, and implementation of signage systems and placemaking. Previous roles include Designer at JB3D, and Graphic Design Manager at Fox Racing, Inc., where Aaron contributed significantly to the growth of the sportswear line and brand identity. Moreover, Aaron has entrepreneurial experience as the Owner of Invision Graphics and as CEO of Apparel Vibe, which fosters the intersection of music, art, and fashion in the action sports apparel sector. Aaron holds a Bachelor of Fine Arts degree in Studio Art, Graphic Design, Digital Media, and Education from UC Irvine.
This person is not in any offices
RSM Design
RSM Design is an award winning international design studio focusing on the integration of graphic design and architecture. We craft innovative design solutions that focus on integrating branding, wayfinding, placemaking and experiential graphic design into the built environment. Our Principle Centered Design approach speaks to context, communities, and cultures to create branded environments that enrich human experiences and transform places to destinations. With over 25 years of environmental graphic design experience, we have collaborated amongst a number of clients worldwide bringing graphic design to mixed-use developments, retail environments, hotels and restaurants, colleges and universities, workplaces, cities, parks and outdoor spaces, and more. Our team consists of designers, architects, historians, story-tellers, signage design experts, and branding and logo design visionaries that collaborate together to shape each project's story. By understanding the unique guiding principles behind every project, our team has the capabilities to create compelling signage systems. Our design process often begins by first exploring a brand vision and then developing an identity and logo system that is appealing to a client's audience. From there, we utilize the brand palette to craft environmental graphics and wayfinding as well as incorporate placemaking and artful moments that are unique to each space. Our integrated design solutions work to spark joy, create meaningful connections, and inspire generations to come.