RSM Design
Jeffrey Hertzler is an accomplished design professional with extensive experience in the field. Currently serving as Associate Principal at RSM Design since May 2011, Jeffrey previously held the position of Associate Publisher at Architype from May 2011 to October 2017 and worked as a Designer at Architype Media until May 2015. Earlier career roles include Junior Graphic Designer at Buchanan Design and Designer for the San Diego Film Festival, both in 2010. Jeffrey holds a BA in Industrial Organizational Psychology from Point Loma Nazarene University, completed in 2010, and was recognized as Most Artistic in design at San Clemente High School, graduating in 2006.
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RSM Design
RSM Design is an award winning international design studio focusing on the integration of graphic design and architecture. We craft innovative design solutions that focus on integrating branding, wayfinding, placemaking and experiential graphic design into the built environment. Our Principle Centered Design approach speaks to context, communities, and cultures to create branded environments that enrich human experiences and transform places to destinations. With over 25 years of environmental graphic design experience, we have collaborated amongst a number of clients worldwide bringing graphic design to mixed-use developments, retail environments, hotels and restaurants, colleges and universities, workplaces, cities, parks and outdoor spaces, and more. Our team consists of designers, architects, historians, story-tellers, signage design experts, and branding and logo design visionaries that collaborate together to shape each project's story. By understanding the unique guiding principles behind every project, our team has the capabilities to create compelling signage systems. Our design process often begins by first exploring a brand vision and then developing an identity and logo system that is appealing to a client's audience. From there, we utilize the brand palette to craft environmental graphics and wayfinding as well as incorporate placemaking and artful moments that are unique to each space. Our integrated design solutions work to spark joy, create meaningful connections, and inspire generations to come.