Andrea Hayes

Andrea Hayes is the Head of Events & Brand Experience at RSSB, where they oversee over 30 events annually and successfully implemented a virtual event program post-COVID, boosting membership engagement. Previously, as the Festivals Director for the Spikes Asia Festival of Creativity, Andrea contributed to a 42% growth over four years, making the event a Guinness World Record holder. They also served as Launch Director for Asia's 50 Best Restaurants, where they secured government support and elevated the Asian restaurant community on an international scale. With extensive experience in event management and brand development, Andrea has consistently delivered innovation and strategic growth throughout their career.