Tuğçe Erten-Barrett

Tuğçe Erten-Barrett, MA, currently serves as Account Director for Retail & Travel in the MENA & ZA region at RTB House since September 2023. Previously, Tuğçe held the position of Senior Client Solutions Manager for Retail at TikTok, where responsibilities included building the ByteDance/TikTok presence in METAP. Prior experience includes roles at Google, where Tuğçe was Global Key Account Manager and led initiatives to support growth in the EMEA and MERTS Retail industry, among other positions focusing on campaign optimization and client solutions. Educational qualifications include a Bachelor's Degree in English Language and Literature from Boğaziçi University, a Master of Arts in Literature in English from Dalarna University, and ongoing studies for a Master of Science in Psychology at the University of Liverpool.