Syifa Nurul Faidah

Syifa started her career in digital marketing specializing in SEO before widening her spectrum towards biddable campaign optimization and overall digital media strategy planning. She has 10 years experience working at media agencies across categories, working with brands like Chevrolet, L’Oréal, Nestlé, XL Axiata, UOB and Samsung. Her campaign experience extends from awareness, conversion, e-commerce to app installation. Syifa has also expanded her professional horizons by managing media in the Malaysia market to deliver audience precision, digital excellence and innovation.