RTRN Strategy
Amber L. Tabora serves as the Chief Purpose Officer at RTRN Strategy, where the focus is on helping organizations unify around their purpose and craft impactful stories. As the founder of What Would You Have Me Do?, Amber explores themes of personal development and connection through love. Previously, Amber was the Principal at ALTabora Communications, LLC, offering writing, editing, and consulting services. A seasoned professional in philanthropy, marketing, and public relations, Amber held various leadership roles at Texas Children's Hospital and the University of Texas Health Science Center at Houston. Amber holds a Bachelor of Arts in English and French from Baylor University.
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RTRN Strategy
RTRN Strategy is a strategic marketing firm with experts from a dozen industries. Collectively, our team has helped clients achieve more than $60 billion in product sales, managed more than $100 million in marketing budgets, and has driven 8 successful acquisitions. In 2020, RTRN was acquired by Endeavor Management, a global management consultancy with 250 members across four continents. At RTRN, we believe that while marketing needs to be artful the artistry is just one component of the whole. We start with the science – research, data, and insights to inform our strategies. These components serve as the foundation for our creative and design tactics, which are carried throughout production and execution. Finding the balance between these two disciplines is the secret sauce RTRN uses to develop real, practical solutions that result in the highest return. Our founders have been responsible for marketing some of the biggest brands on the planet. They helped introduce the fastest-growing Battle Royale game to the world, launched one of the most iconic luxury sports car’s new SUV, designed new user interfaces for one of the best-selling cars in the US, produced visualization videos for their new luxury-brand models, kept one of the best-selling singers rocking through her most successful touring period as well as launched her fragrance, makeup, and lingerie, and even kept things spicy with one of the world’s most recognizable hot sauces.