Fern McCaffrey

Fern McCaffrey serves as the Executive Vice President and Executive Account Director at RPA, where responsibilities include overseeing a 35-member integrated Honda account team and managing client services across multiple Honda marketing sectors. With a career progression through various leadership roles including Senior Vice President and Group Account Director, Fern has extensive experience in client management, digital services, and multi-channel marketing initiatives specifically for Honda. Previous roles at AGENCY.COM and Spiral Media, Inc. involved business development and managing web production for notable clients such as Texaco and Xerox. Fern holds a Bachelor's degree in English and Politics from Oberlin College, complemented by a minor in Women's Studies.