Hanna Samad

Hanna Samad is an accomplished VP and Group Director of Experience Strategy at RPA since May 2017, leading the experience strategy practice for renowned clients such as American Honda, La-Z-Boy, and BP convenience brands. With a strong background in digital strategy, Hanna has driven award-winning campaigns for various organizations, implementing successful initiatives that significantly enhanced engagement and return on ad spend. Notable achievements include being recognized as a Business Insider "Rising Star of Madison Avenue" and co-chairing the Mentorship Committee at ThinkLA, promoting mentorship for minorities and underrepresented groups in advertising. Hanna's experience spans industries including public policy, healthcare, and hospitality, complemented by a solid academic foundation from the University of North Carolina at Chapel Hill and Georgetown University.