Paula Silva

Paula Silva serves as the Director of Analytics at RPA, a position held since February 2025, where strategic leadership and advocacy for data-driven strategies are central to the role. Prior to this, Paula worked at Tata Consultancy Services as a Tag Management Specialist supporting global privacy controls for Toyota North America from October 2023 to February 2025. Paula has extensive experience in marketing analytics, having held the position of Director of Marketing Analytics at Beyondsoft from February 2022 to July 2023 and served as the Web Analytics Associate Director at RPA from March 2019 to February 2022. Earlier career highlights include a role as a Web/Mobile/Target Analytics Implementation Specialist and Manager at Beyondsoft, where Paula was a subject matter expert for Adobe Marketing Cloud while on assignment at Toyota Motor Sales, USA, Inc. Educationally, Paula holds a Bachelor of Science in Finance and Management Information Systems from the University of Rhode Island, earned in May 2000.