Keith Hardisty

Marketing Director at Rubio Monocoat USA

Keith Hardisty is an experienced marketing professional currently serving as the Marketing Manager at Rubio Monocoat USA since July 2016, where responsibilities include developing and implementing comprehensive marketing strategies across multiple platforms. Previous experience includes a role as Media Coordinator at Godspeak Calvary Chapel, focusing on media project execution and marketing communications, as well as serving as an instructor and performer in private drum instruction for a decade. Earlier career experience includes sales and operational roles at Hensons Music Company. Keith Hardisty holds a degree in Business Marketing Management from Western Governors University and an Associate of Arts in Liberal Arts from Moorpark College.

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Austin, United States

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Rubio Monocoat USA

Rubio Monocoat USA imports and distributes a unique hardwax oil that both protects and colors raw wood. It is 0 VOC, comes in 50+ colors, is applied in one coat and can easily be maintained and cleaned, making it an ideal finish for both residential and commercial applications. ✔ 0% WATER AND VOC Rubio Monocoat Oil Plus does not contain water: its components are mainly natural products. Rubio Monocoat Oil Plus is 0% volatile organic components (= VOC free). ✔ COLORS AND PROTECTS THROUGH MOLECULAR BONDING Rubio Monocoat Oil Plus adheres with the first microns of the wood by molecular bonding (with no film forming nor saturation). This is why the consumption is much lower than with a traditional wood finishing system. ✔ DURABLE PROTECTION The molecular bonding creates a durable, long lasting protection. To obtain this molecular bonding it is very important to strictly respect this reaction time of a couple of minutes. The better the fibers are bonded, the stronger the protection will be. ✔ NO OVERLAPS Once all free cellulose fibers are molecularly bonded, surplus product will no longer be accepted by the wood or the bonded Monocoat layer itself. This is why overlaps or starting marks are avoided. ✔ TIME SAVING: COLORING AND PROTECTING IN ONE COAT It is pointless to apply a second layer on top of Rubio Monocoat Oil Plus because this extra layer will not be able to bond with the free wood fibers or with the primarily - bonded- Monocoat layer. ✔ EASY TO REPAIR This technology allows local repair of damaged areas or scratches: only the free wood fibers will absorb the product. The product next to the scratched or damaged area will not adhere. After the reaction time all surplus product can be removed without overlaps. ✔ UNIQUE COLORS The unique Rubio Monocoat Oil Plus pigmentation technology allows an intense and deep coloring in one single layer, without influencing the natural look and feel of the wood.


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11-50

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