Valerie Cook is an experienced professional in the hospitality industry, currently serving as Head of Sales and Revenue at Rudding Park since July 2009. In this role, Valerie is responsible for resort revenue forecasts, data analysis, and budget delivery, while leading the Event Experience and Destination Experience Team. Previous positions include Head of Revenue, Revenue Manager, and Assistant Revenue Manager at Rudding Park, where Valerie developed selling strategies and analyzed trends to enhance business performance. Prior experience includes roles at Rocco Forte Collection as Group and Property Reservations Manager at The Lowry Hotel and Senior Reception Shift Leader, along with a position as Reception Supervisor at Thistle Marble Arch. Valerie holds a Bachelor of Science in Hotel and Tourism Management from Sheffield Hallam University.
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