Andrea Xu

Andrea Xu is a seasoned marketing professional with extensive experience in digital account management and global marketing. Currently serving as a Digital Account Executive at Ruder Finn, Andrea has successfully led digital marketing initiatives and optimized omni-channel experiences in previous roles, including as Global Marketing Manager for the Shanghai Chinese Orchestra, where ticket sales increased by 5%. Andrea's background includes positions at Tiffany & Co., Globe Fashion Week Inc., and KCD, demonstrating expertise in public relations, customer relationship management, and strategic marketing. Andrea holds a Master’s Degree in Integrated Marketing from New York University and a Bachelor of Arts in Psychology from Michigan State University. Additionally, as the founder of the Silk Road Chinese Orchestra, Andrea showcased strong leadership and organizational skills.