Rufescent: Reds Redefined

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After drawing inspiration from the #darkskinredlip challenge and identifying an obvious void in the beauty space, Rufescent was born in 2020. Founder Kristin McIntyre created a brand where women of color would no longer face the challenge of finding the perfect shades of red for their unique skin to... Read more

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Kristin McIntyre
CEO & Founder

Kristin McIntyre

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