Erika Steindorf, CSP

Erika Steindorf, CSP, has a diverse range of experience in marketing and branding roles. Erika currently holds the position of Digital Marketing Manager at RuffleButts, starting in November 2022. Previously, they worked as a Sr. Marketing Manager for Enro at THE APPAREL GROUP LTD from November 2020 to October 2022. In this role, they developed and managed all marketing efforts for a start-up D2C lifestyle PPE business. Erika also played a key role in the RFP selection process for digital marketing and web development and successfully launched and managed campaigns across various platforms.

Before joining THE APPAREL GROUP LTD, Erika worked as Brand Marketing Manager for Ming Wang at Meison from October 2018 to November 2020. Erika was responsible for managing all branded content for both B2B and D2C channels within the fashion group. Erika played a pivotal role in project management and had a direct strategic influence on branding, creative, content, and brand narratives. Erika also successfully scaled the email program and administered a comprehensive direct mail strategy, leading to significant revenue growth and increased traffic and ROI.

Earlier in their career, Erika served as a Branding and Marketing Specialist at Employee Solutions from January 2015 to September 2018. In this role, they led growth strategy through social media efforts, managed website redesign, coordinated public relations and communication efforts, and created marketing materials for clients. Additionally, they had previous experience as a Business Development Representative at the same company from October 2012 to January 2015.

Overall, Erika Steindorf has demonstrated expertise in digital marketing, branding, and project management across multiple industries throughout their career.

Erika Steindorf, CSP, completed their Bachelor of Business Administration degree in Marketing from Stephen F. Austin State University. In addition to their degree, they also hold a certification as a Certified Staffing Professional from the American Staffing Association. Further details regarding the month and year of when they obtained this certification were not provided.