Louise Ford

Louise Ford is an experienced digital transformation leader, currently serving as the Digital Transformation Lead at England Rugby since October 2022. Previous positions include Group Head of Digital Product and Experience and Head of Digital Product and User Experience at Halfords, where responsibilities encompassed delivering digital projects across various business functions. Louise has held various roles in project and service management within the healthcare and retail sectors, including operations director for Bees Rugby, projects and account director at Media 5 Solutions, and project director at the Royal Liverpool and Broadgreen University Hospital NHS Trust. Education completed at Sir Wilfrid Martineau from 1981 to 1988.