Irene Noriega

Irene Noriega has a diverse work experience spanning various roles and industries. Irene most recently worked as the Head of Own Media at RugVista AB starting in March 2022. Prior to that, Irene was a Lecturer at ISDI since August 2017.

From 2016 to 2022, Irene held multiple positions at IKEA, including Global CRM Proposition Leader from September 2020 to March 2022, Global One-to-One Marketing Leader from January 2018 to September 2020, and Global Digital Media Specialist from October 2016 to December 2017.

Before their time at IKEA, Irene worked at Zalando SE where they served as a Senior Mobile Marketing Manager from July 2014 to September 2016. Their responsibilities included leading app install and engagement campaigns, coordinating app store optimization strategies, developing analytical tools, and managing a team. Irene also held the role of Content Marketing Manager and SEO Country Lead from May 2012 to April 2015.

In addition, Irene served as an Event Organizer for TEDxGranVia in early 2012 and as a Web Editor at Cadena COPE in July and August 2010.

Irene Noriega's education history begins in 2006 when they enrolled at Universidad Carlos III de Madrid and obtained a Degree in Journalism in 2010. During this time, they also studied Communication Studies at Södertörn University from 2009 to 2010. Subsequently, in 2010, Irene pursued a Master's Degree in European Communication Studies (MSc) at the University of Amsterdam, completing it in 2011. Finally, in 2011-2012, they attended EUDE Business School and focused on Marketing without specifying the degree received.