RUJO Boots
George Baker, Sr. is a seasoned entrepreneur and executive with extensive experience in various leadership roles across multiple industries. Currently serving as an Investor and Advisor at Hurdle Apparel, George is involved in innovative advancements in foot comfort technology. As a member of YPO, George contributes to creating valuable experiences for executives, while also holding titles as Chapter Chair and Learning Officer, focusing on strategic planning and lifelong learning initiatives. In addition, George is an Operating Partner at RUJO Boots, where responsibilities include managing operational improvements and supporting the brand's unique cowboy boot vision. George is a founding member of the Forbes Dallas Business Council and the founder of 2 the Moon Ventures and ParkHub, a leading parking technology provider. George’s background also includes partnership roles at Belclaire Companies and previous co-founding of DealPad, complemented by a solid foundation in parking management through years of experience at the Parking Company of America. George holds a Bachelor of Applied Science in Regional Development and City Planning from the University of Arizona.
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RUJO Boots
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Our mission is simply to provide you with a better boot for a better price. We only sell directly to you. There are no stores, there are no coffee mugs or T-shirts and there are no middlemen. RUJO is designed in Dallas, handcrafted in Mexico, and worn all across this great land. We are grateful for your business.