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George Baker

Operating Partner at RUJO Boots

George Baker, Sr. is a seasoned entrepreneur and executive with extensive experience in various leadership roles across multiple industries. Currently serving as an Investor and Advisor at Hurdle Apparel, George is involved in innovative advancements in foot comfort technology. As a member of YPO, George contributes to creating valuable experiences for executives, while also holding titles as Chapter Chair and Learning Officer, focusing on strategic planning and lifelong learning initiatives. In addition, George is an Operating Partner at RUJO Boots, where responsibilities include managing operational improvements and supporting the brand's unique cowboy boot vision. George is a founding member of the Forbes Dallas Business Council and the founder of 2 the Moon Ventures and ParkHub, a leading parking technology provider. George’s background also includes partnership roles at Belclaire Companies and previous co-founding of DealPad, complemented by a solid foundation in parking management through years of experience at the Parking Company of America. George holds a Bachelor of Applied Science in Regional Development and City Planning from the University of Arizona.

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