Melody Vasquez

Melody Vasquez, MBA, brings nearly two decades of experience in retention and lifecycle marketing, having successfully driven customer loyalty and engagement for e-commerce and healthcare start-ups. Currently serving as the Director of Lifecycle Marketing at Rula, Melody developed a comprehensive SMS program and enhanced job placements by 125% at Trusted Health as the former Sr. Director of Lifecycle, Brand & Integrated Marketing. Prior to this, Melody operated as a Fractional Director of Marketing, supporting various B2B and B2C clients by implementing data-driven strategies across multiple channels. Throughout their career, Melody has focused on mentoring teams and fostering a culture of collaboration and innovation.