Nithika S.

Analytics Manager

Nithika S. is an accomplished analytics professional with extensive experience across multiple prestigious companies. Currently serving as an Analytics Manager at Rula since October 2025, Nithika has previously held various data-driven roles at BetMGM, including Data Scientist - Marketing and Senior Omnichannel & Loyalty Analyst. At Ford Motor Company, significant contributions included transforming the purchasing strategy, operationalizing Tableau dashboards, and developing causal inference analyses. Nithika’s internship experiences at organizations such as Disney, Domino's, and BIMCON Inc. provided additional expertise in analytics and engineering. Academic credentials include a Master of Science in Data Science from UC Berkeley and a Bachelor of Engineering in Industrial Engineering from Purdue University.

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