RUMvision
Roderik Derksen is a seasoned marketing professional with a diverse background in digital marketing and business development. As the co-founder and CMO of RUMvision since 2022, Roderik has focused on enhancing website visitor experiences through technical insights. Roderik has also served as a Senior Marketing Advisor and Owner at i4marketing since 2009, providing strategic advice on internet marketing, social media, and brand experiences. Additionally, Roderik has experience as a Business Architect at Erwinhofman.com, optimizing technical UX for revenue growth, and has held roles in business development at AVG Cloud Register B.V. and co-ownership at VanWoot, specializing in wall decorations. Roderik's leadership experience extends to board positions at TochtvanGroningen and Alumni Sportclub Exstudiantes, contributing to community engagement and sports sponsorship. Roderik holds a DRS/MScBA in Marketing from the University of Groningen.
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RUMvision
RUMvision is a tool that provides real-time data on user experiences and Core Web Vitals, assisting users in identifying areas for website optimization. It is especially useful for eCommerce sites because it provides immediate, actionable insights. Users can use RUMvision to monitor Core Web Vitals without the typical 28-day delay, benchmark against competitors, understand real-world user conditions, and effectively address page speed issues. It is intended for a wide range of users, such as product owners, developers, agencies, site speed experts, and SEO/marketers. RUMvision highlights the significance of fast site speed in terms of improving user experience and conversions.