Salvador Cruz

Salvador Cruz is an account manager at Runyon Saltzman. Salvador was previously the social media coordinator at the University of California, Davis from 2016 to 2019. There, they managed the UC Davis LinkedIn and Giphy accounts, producing engaging content for Instagram, Twitter, and Facebook on a daily basis. Salvador also monitored and engaged with users on these platforms, designed and A/B tested paid social campaigns, and drafted reports detailing campaign results and suggesting improvements. In addition, they built and implemented an editorial calendar, digital asset management, and content tracking system using enterprise software for department-wide use. Salvador also project managed Instagram and Snapchat takeovers and stories to showcase major campus events and call attention to the university's impact. Lastly, they set up and oversaw the aggregation of hashtagged UGC for live display during UC Davis' largest on-campus events.

Salvador Cruz has a Bachelor of Science in Business/Managerial Economics from the University of California, Davis. Salvador also has a Bachelor of Arts in Psychology from the University of California, Davis. In addition, they have a minor in Technology Management from the University of California, Davis. Finally, they have an Associate's Degree in Economics from Bakersfield College.

Their manager is Susan Bringas, VP, Client Services. Salvador Cruz works with Hanedi Karajeh - Account Coordinator, Jodie Miller - Account Manager, and Jillian Rice - Account Supervisor.