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Deana Larson

Assistant Vice President, Marketing Program Manager at RCIS: Rural Community Insurance Services

Deana Larson has a vast work experience in the finance and insurance industry, particularly with Wells Fargo and its subsidiaries. Deana started their career in 1991 with Wells Fargo Bank, where they held various marketing roles until 1998. Larson then became the Vice President and Regional Marketing Manager for Wells Fargo Bank, providing marketing and communications support to banking stores in different states. Deana also led various marketing campaigns during their tenure. In 2006, Larson moved to Wells Fargo Customer Connection, where they served as the Vice President of Communications Manager, leading a team responsible for external and customer communication needs. Deana then transferred to the position of Vice President of Community Affairs, where they established new community connections and contributed to various social initiatives. In 2009, Larson became the Vice President of Marketing Integration Manager for Regional Conversions, followed by their role as the Vice President/Communications Manager for Wells Fargo Insurance Services in 2011. Deana eventually took on the role of Vice President/Marketing Manager for Rural Community Insurance Services (RCIS), the largest provider of crop insurance in the U.S. under Wells Fargo Insurance Services. After RCIS was sold to Zurich North America in 2016, Larson continued their work as the Assistant Vice President and Marketing Program Manager at RCIS, where they managed marketing strategy and external agent communications. Throughout their career, Larson has demonstrated strong management skills and a commitment to building positive relationships with clients and communities.

Deana Larson has a Bachelor's degree in Mass Communications/Public Relations from Minnesota State University, Mankato.

Location

Sioux Falls, United States

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RCIS: Rural Community Insurance Services

RCIS is the leading provider of agricultural insurance in the United States. In addition to providing insurance on more than 160 different crops under a variety of plans, we deliver technology and services designed to aid our agents - together we protect America’s farmers, growers and ranchers. Since 1980, RCIS has helped reshape the privatized crop insurance business by offering a comprehensive line of insurance products and services to meet the unique requirements of producers, adding crops as new varieties emerge and developing new types of coverage when needed. In addition to mobile applications to enable our agents to calculate and track quotes, APH records, acreage reports, and notice of loss, our mapping services have also been updated with the addition of Farm Maps and we support Precision Farming – to lessen the work for our farmers. RCIS also offers a wide range of private products including a diverse selection of named peril coverages available to MPCI policyholders. Named peril polices help fill a gap in MPCI coverage and typically insure a single peril like rain or freeze to help producers cover exposure. A few examples include: Late Plant and Replant options; in California Citrus Fruit Freeze, Contingent Business Interruption, Grape Freeze (also available in OR) and Raisin Reconditioning. When areas around the nation are exposed to the wrath of mother nature, RCIS is there to help in the aftermath by providing Crisis Response Teams. In areas where claim volume is high, handpicked adjusters, with experience in the crops and type of peril they’ll be adjusting, are dispatched to help producers with claims – recognizing their need for a diligent and rapid response. RCIS currently conducts business in all 50 states. Some products not available in all states or counties.