Phil Reiter

Phil Reiter has a strong background in marketing with a focus on omni-channel strategies. Phil currently holds the position of Vice President Omnichannel Marketing at Rural King Farm & Home Store. Prior to this, they served as the Vice President of National/Local Marketing & Marketing Operations at Tractor Supply Company, where they were responsible for advancing the overall brand marketing and driving customer acquisition. Before Tractor Supply, Phil worked for Sears Holdings Corporation in various roles, including Divisional Vice President & CMO for Sears & Kmart Home Improvement. In this position, they defined the strategic marketing direction and led the development of omni-channel marketing plans. Phil also held the roles of Senior Director of Marketing Planning and Director of Marketing Production within Sears. Phil began their career at Sears through the Corporate Management Training Program and swiftly moved up the ranks through various retail store and support center assignments.

From 1991 to 1996, Phil Reiter attended the University of Florida, earning a Bachelor of Science (B.S.) degree in Public Relations.