M. Madhusandhanan

M. Madhusandhanan is the GM of Brand Partnerships at Rusk Media. M. was previously with Bennett Coleman and Co. Ltd., where they served as Client Partner for Partnerships Accounts North. In this role, they were responsible for digital content, IP sponsorship, brand solutions, social media promotions, influencer associations & display business of key corporate accounts for North region.

Madhusandhanan has extensive experience in servicing key accounts and Evangelising and monetising The Times Group existing IP's & curating customized brand solutions for key accounts. M. has also played a pivotal role in ensuring delivery to pre-defined campaign KPIs for the clients, in coordination with the team.

In their previous role, Madhusandhanan also headed key account clusters majorly consisting of BFSI, FMCG & Healthcare clients like Dabur, MasterCard, Mankind Pharma, Max Life Insurance, Reckitt Benckiser, American Express, Muthoot Finance, SBI Cards. M. has developed strong relationships with key media & creative agencies like Group M – Wavemaker, Mindshare, Essence, Dentsu, Carat, Publicis Group, Lodestar, OMD, Havas, Lintas, Mudra LKSS, Ogilvy, Kantar.

Under Madhusandhanan's leadership, Rusk Media has been able to provide integrated media solutions by leveraging The Times Group multimedia platforms for driving higher engagement for brands which majorly includes TOI.com, ET.com, TOI & ET Print, Radio Michi, Times Now, ET Now, Cricbuzz, MX Player, Times Mobile & Influencer Marketing.

M. Madhusandhanan has an MBA in Marketing from Amity Business School, a B.Com (Hons) from MDS University in Ajmer, and has also attended Mayoor school and Mayo college Ajmer.

Their manager is Mayank Yadav, CEO. Some of their coworkers include Karanvir Sofat - Chief Revenue Officer, Udhaya Rajani - Head, Post Production, and Sanjam Monga - GM, Client Success & Growth.