RW Thrive
Adam Kleinman is a seasoned executive with extensive experience in brand strategy and product development. Currently serving as Chief Operating Officer at RW Thrive since June 2025, Kleinman previously held the position of President at Realityworks, Inc. from May 2024 to June 2025. Kleinman spent over 15 years at Hasbro, where roles included Senior Vice President & General Manager for NERF & Sports Action, as well as various vice president positions focusing on global marketing and brand strategy for well-known brands like Play-Doh and My Little Pony. Kleinman's career began with a sales and marketing internship at PDI Ninth House while pursuing an MBA at Boston College, following a Bachelor of Arts in Psychology from Kenyon College.
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RW Thrive
RW Thrive is a 100% employee-owned holding company dedicated to empowering the next generation of learners through innovative, hands-on educational solutions. Formed in 2024 to support strategic growth and mission alignment, RW Thrive is the parent company of Realityworks and BirdBrain Technologies—leaders in experiential and STEM education tools. We invest in and elevate purpose-driven companies that are redefining how students learn, educators teach, and schools prepare learners for the future. With a focus on people, innovation, and long-term impact, RW Thrive supports its subsidiaries with the corporate infrastructure, resources, and cultural alignment needed to scale sustainably.