RxPreferred Benefits
Justin Richards is an accomplished sales leader with extensive experience in the healthcare and technology sectors. Currently serving as the VP of Sales at RxPreferred Benefits since July 2025, Justin previously held the position of VP, Enterprise Sales at Xevant and also served as Sales Director. Additionally, Justin has experience as an Advisor and Head of Sales at Crews by Core, and as Sales Director for the Americas at Beck Technology Ltd. Prior roles include positions at AppDynamics and CVS Health, where responsibilities encompassed managing large-scale client relationships and developing strategic solutions for prescription benefits. Notable achievements include recognition as Rookie of the Year in 2014 and membership in the President’s Club in 2018. Justin earned a Bachelor of Arts degree in Public Relations from Texas Tech University.
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RxPreferred Benefits
RxPreferred is a transparent and pass-through Pharmacy Benefits, 340b, and Pharmaceutical Rebate Administrator. We offer tailored pharmacy solutions to optimize savings for plan sponsors while aligning with their objectives. Specializing in cost-containment strategies and collaborative planning, we prioritize community engagement and capitalization of internal resources within a data-driven framework. Based in Nashville, Tennessee, RxPreferred is a mission-oriented organization committed to exceeding the expectations of our clients, members, and shareholders